Matthew Ohayer is Chairman at Vital Farms, Inc. (VITL). They have made 12 open-market trades across 1 company since 2020, most recently 2026-03-05.
CIK 0001025680
Unrated. We grade insiders only on stock they chose to buy on the open market. Grants, option exercises and vesting say nothing about timing, so they don't count — which is why someone can file often and still have no grade. It isn't a bad sign: unrated buys beat every graded tier below A.
4 open-market purchases totalling $360K since 2021, against 8 sales. Too few scored purchases to measure a record yet.
| Ticker | Shares | Value |
|---|---|---|
| VITL | 6,326,190 | $53.3M |
Shares reported on the most recent Form 4, priced at the 2026-03-13 close.
Counted per filing, not per execution lot — a purchase filled in several tranches is one decision.
| 7d | 30d | 90d | |
|---|---|---|---|
| Accuracy | 80% | 80% | 100% |
| Avg Move | -6.0% | -12.8% | -36.9% |
| Scored | 5 | 5 | 5 |
| Ticker | Type | Traded | Filed | Price | Value | 7d Stock | 30d Stock | 90d Stock |
|---|---|---|---|---|---|---|---|---|
| VITL | SELL | 2026-03-02 | 2026-03-13 | $20.33 | $305K | -20.4% | -25.1% | -35.2% |
| VITL | SELL · 10b5-1 | 2026-03-02 | 2026-03-04 | $20.33 | $407K | -19.5% | -34.9% | -51.3% |
| VITL | SELL | 2026-02-02 | 2026-02-04 | $27.91 | $558K | +5.0% | -26.1% | -52.4% |
| VITL | SELL | 2026-01-02 | 2026-01-06 | $30.85 | $771K | -4.0% | -14.0% | -57.0% |
| VITL | SELL · 10b5-1 | 2025-12-15 | 2025-12-17 | $35.25 | $176K | +0.6% | -10.8% | -52.1% |
| VITL | SELL · 10b5-1 | 2025-12-01 | 2025-12-03 | $33.17 | $1.7M | +12.5% | -2.9% | -33.9% |
| VITL | SELL · 10b5-1 | 2025-11-03 | 2025-11-05 | $32.45 | $1.8M | -12.6% | -9.8% | -24.1% |
| VITL | SELL · 10b5-1 | 2025-10-01 | 2025-10-03 | $40.17 | $2.8M | -6.9% | -23.8% | -29.4% |
| VITL | SELL | 2025-09-04 | 2025-09-08 | $50.96 | $5.1M | -2.0% | -5.3% | -32.7% |
| VITL | SELL · 10b5-1 | 2025-08-29 | 2025-09-03 | $51.69 | $15.0M | -5.0% | -15.1% | -37.1% |
| VITL | SELL · 10b5-1 | 2025-08-21 | 2025-08-25 | $50.25 | $211K | -0.8% | -18.7% | -40.5% |
| VITL | SELL · 10b5-1 | 2025-08-19 | 2025-08-21 | $50.31 | $40K | -1.3% | -11.2% | -35.1% |
| VITL | SELL · 10b5-1 | 2025-08-07 | 2025-08-11 | $42.78 | $428K | +8.4% | +1.7% | -28.8% |
| VITL | SELL · 10b5-1 | 2025-08-01 | 2025-08-05 | $35.83 | $2.1M | +31.6% | +42.2% | -11.3% |
| VITL | SELL · 10b5-1 | 2025-07-23 | 2025-07-25 | $40.34 | $403K | +2.5% | +42.1% | +4.8% |
| VITL | SELL · 10b5-1 | 2025-07-01 | 2025-07-03 | $39.17 | $2.4M | -4.9% | -6.1% | +5.1% |
| VITL | SELL · 10b5-1 | 2025-06-13 | 2025-06-17 | $31.73 | $952K | +12.6% | +9.2% | +37.6% |
| VITL | SELL · 10b5-1 | 2025-05-19 | 2025-05-21 | $35.94 | $863K | -8.2% | +6.2% | +42.4% |
| VITL | SELL · 10b5-1 | 2025-04-21 | 2025-04-23 | $32.68 | $784K | +6.2% | -0.7% | +12.2% |
| VITL | SELL · 10b5-1 | 2025-03-24 | 2025-03-26 | $31.39 | $126K | +6.0% | +8.3% | +19.9% |
| VITL | SELL · 10b5-1 | 2025-03-19 | 2025-03-21 | $29.46 | $589K | +0.9% | +5.3% | +15.4% |
| VITL | SELL · 10b5-1 | 2025-02-19 | 2025-02-21 | $34.94 | $1.7M | -8.8% | -7.1% | +1.8% |
| VITL | SELL · 10b5-1 | 2025-01-21 | 2025-01-23 | $43.21 | $2.0M | -15.5% | -28.2% | -25.0% |
| VITL | SELL · 10b5-1 | 2024-12-19 | 2024-12-23 | $38.19 | $1.8M | -1.3% | +13.6% | -19.7% |
| VITL | SELL · 10b5-1 | 2024-11-19 | 2024-11-21 | $29.68 | $1.3M | +9.5% | +24.2% | +13.2% |
Grouped by shared companies and similar filing behaviour. This is a similarity measure, not a ranking or a performance signal.