Matthew Ohayer, EXECUTIVE CHAIRPERSON at Vital Farms, Inc. (VITL), sold 60,000 shares at $39.32 ($2.4M) on 2025-07-01, disclosed to the SEC on 2025-07-03.
Scheduled sale ($2.4M) by EXECUTIVE CHAIRPERSON under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $38.85 | 9,714 | $377K | 16.1% |
| 2 | $38.85 | 9,714 | $377K | 16.1% |
| 3 | $39.32 | 20,286 | $798K | 33.9% |
| 4 | $39.32 | 20,286 | $798K | 33.9% |
| Total | $39.17 avg | 60,000 | $2.4M | 100% |
| Filing → |
| VITL | SELL | 2026-02-04 | $558K | — | Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |