Matthew Ohayer, EXECUTIVE CHAIRPERSON, 10% Owner at Vital Farms, Inc. (VITL), sold 25,000 shares at $30.43 ($771K) on 2026-01-02, disclosed to the SEC on 2026-01-06.
Open-market sale of $771k VITL by EXECUTIVE CHAIRPERSON, 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $30.43 | 12,484 | $380K | 49.3% |
| 2 | $31.27 | 12,516 | $391K | 50.7% |
| Total | $30.85 avg | 25,000 | $771K | 100% |
| Filing → |
| VITL | SELL | 2026-02-04 | $558K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |
| VITL | SELL | 2025-12-03 | $1.7M | — | Filing → |