Matthew Ohayer, EXECUTIVE CHAIRPERSON, 10% Owner at Vital Farms, Inc. (VITL), sold 20,000 shares at $27.87 ($558K) on 2026-02-02, disclosed to the SEC on 2026-02-04.
Open-market sale of $558k VITL by EXECUTIVE CHAIRPERSON, 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $27.87 | 18,400 | $513K | 91.9% |
| 2 | $28.33 | 1,600 | $45K | 8.1% |
| Total | $27.91 avg | 20,000 | $558K | 100% |
| Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |
| VITL | SELL | 2025-12-03 | $1.7M | — | Filing → |