Matthew Ohayer, 10% Owner at Vital Farms, Inc. (VITL), sold 15,000 shares at $20.33 ($305K) on 2026-03-02, disclosed to the SEC on 2026-03-13.
Open-market sale of $305k VITL by 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.
| Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |
| VITL | SELL | 2025-12-03 | $1.7M | — | Filing → |