Matthew Ohayer, 10% Owner at Vital Farms, Inc. (VITL), sold 20,000 shares at $20.33 ($407K) on 2026-03-02, disclosed to the SEC on 2026-03-04.
Scheduled sale ($407k) by 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |
| VITL | SELL | 2025-12-03 | $1.7M | — | Filing → |