Matthew Ohayer, EXECUTIVE CHAIRPERSON at Vital Farms, Inc. (VITL), sold 50,000 shares at $33.67 ($1.7M) on 2025-12-01, disclosed to the SEC on 2025-12-03.
Scheduled sale ($1.7M) by EXECUTIVE CHAIRPERSON under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $33.07 | 20,927 | $692K | 41.7% |
| 2 | $33.07 | 20,927 | $692K | 41.7% |
| 3 | $33.67 | 4,073 | $137K | 8.3% |
| 4 | $33.67 | 4,073 | $137K | 8.3% |
| Total | $33.17 avg | 50,000 | $1.7M | 100% |
| Filing → |
| VITL | SELL | 2026-02-04 | $558K | — | Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |