Matthew Ohayer, EXECUTIVE CHAIRPERSON at Vital Farms, Inc. (VITL), sold 290,000 shares at $52.39 ($15.0M) on 2025-09-02, disclosed to the SEC on 2025-09-03.
Scheduled sale ($15.0M) by EXECUTIVE CHAIRPERSON under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $51.13 | 100,000 | $5.1M | 34.1% |
| 2 | $51.52 | 20,559 | $1.1M | 7.1% |
| 3 | $51.52 | 20,559 | $1.1M | 7.1% |
| 4 | $51.98 | 100,000 | $5.2M | 34.7% |
| 5 | $52.39 | 24,441 | $1.3M | 8.5% |
| 6 | $52.39 | 24,441 |
| $1.3M |
| 8.5% |
| Total | $51.69 avg | 290,000 | $15.0M | 100% |
| Filing → |
| VITL | SELL | 2026-02-04 | $558K | — | Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |