Matthew Ohayer, EXECUTIVE CHAIRPERSON at Vital Farms, Inc. (VITL), sold 44,000 shares at $30.31 ($1.3M) on 2024-11-20, disclosed to the SEC on 2024-11-21.
Scheduled sale ($1.3M) by EXECUTIVE CHAIRPERSON under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $29.02 | 7,289 | $212K | 16.2% |
| 2 | $29.02 | 7,289 | $212K | 16.2% |
| 3 | $29.96 | 12,711 | $381K | 29.2% |
| 4 | $29.96 | 12,711 | $381K | 29.2% |
| 5 | $30.31 | 4,000 | $121K | 9.3% |
| Total | $29.68 avg | 44,000 |
| $1.3M |
| 100% |
| Filing → |
| VITL | SELL | 2026-02-04 | $558K | — | Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |