Matthew Ohayer, EXECUTIVE CHAIRPERSON at Vital Farms, Inc. (VITL), sold 48,000 shares at $35.30 ($1.7M) on 2025-02-19, disclosed to the SEC on 2025-02-21.
Scheduled sale ($1.7M) by EXECUTIVE CHAIRPERSON under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $34.55 | 11,500 | $397K | 23.7% |
| 2 | $34.55 | 11,500 | $397K | 23.7% |
| 3 | $35.30 | 12,500 | $441K | 26.3% |
| 4 | $35.30 | 12,500 | $441K | 26.3% |
| Total | $34.94 avg | 48,000 | $1.7M | 100% |
| Filing → |
| VITL | SELL | 2026-02-04 | $558K | — | Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |