Matthew Ohayer, EXECUTIVE CHAIRPERSON at Vital Farms, Inc. (VITL), sold 60,000 shares at $36.42 ($2.1M) on 2025-08-01, disclosed to the SEC on 2025-08-05.
Scheduled sale ($2.1M) by EXECUTIVE CHAIRPERSON under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.53 | 19,957 | $709K | 33.0% |
| 2 | $35.53 | 19,957 | $709K | 33.0% |
| 3 | $36.42 | 10,043 | $366K | 17.0% |
| 4 | $36.42 | 10,043 | $366K | 17.0% |
| Total | $35.83 avg | 60,000 | $2.1M | 100% |
| Filing → |
| VITL | SELL | 2026-02-04 | $558K | — | Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |