Matthew Ohayer, EXECUTIVE CHAIRPERSON at Vital Farms, Inc. (VITL), sold 24,000 shares at $32.68 ($784K) on 2025-04-21, disclosed to the SEC on 2025-04-23.
Scheduled sale ($784k) by EXECUTIVE CHAIRPERSON under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| Filing → |
| VITL | SELL | 2026-02-04 | $558K | — | Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |