Matthew Ohayer, EXECUTIVE CHAIRPERSON at Vital Farms, Inc. (VITL), sold 10,000 shares at $40.34 ($403K) on 2025-07-23, disclosed to the SEC on 2025-07-25.
Scheduled sale ($403k) by EXECUTIVE CHAIRPERSON under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $40.34 | 5,000 | $202K | 50.0% |
| 2 | $40.34 | 5,000 | $202K | 50.0% |
| Total | $40.34 avg | 10,000 | $403K | 100% |
| Filing → |
| VITL | SELL | 2026-02-04 | $558K | — | Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |