Matthew Ohayer, EXECUTIVE CHAIRPERSON at Vital Farms, Inc. (VITL), sold 55,000 shares at $31.85 ($1.8M) on 2025-11-03, disclosed to the SEC on 2025-11-05.
Scheduled sale ($1.8M) by EXECUTIVE CHAIRPERSON under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $31.85 | 21,408 | $682K | 38.2% |
| 2 | $31.85 | 21,408 | $682K | 38.2% |
| 3 | $32.35 | 3,592 | $116K | 6.5% |
| 4 | $32.35 | 3,592 | $116K | 6.5% |
| 5 | $37.78 | 5,000 | $189K | 10.6% |
| Total | $32.45 avg | 55,000 |
| $1.8M |
| 100% |
| Filing → |
| VITL | SELL | 2026-02-04 | $558K | — | Filing → |
| VITL | SELL | 2026-01-06 | $771K | — | Filing → |
| VITL | SELL | 2025-12-17 | $176K | — | Filing → |