W. Keith Smith is President at Direct Digital Holdings, Inc. (DRCT). They have made 6 open-market trades across 2 companies since 2009, most recently 2026-04-01.
CIK 0001203452
Unrated. We grade insiders only on stock they chose to buy on the open market. Grants, option exercises and vesting say nothing about timing, so they don't count — which is why someone can file often and still have no grade. It isn't a bad sign: unrated buys beat every graded tier below A.
0 open-market purchases since 2022, against 6 sales. Too few scored purchases to measure a record yet.
| Ticker | Shares | Value |
|---|---|---|
| XRAY | 66,138 | $567K |
| PPL | 1,300 | $46K |
| DRCT | 522 | $468 |
| Total | $613K |
Shares reported on the most recent Form 4, priced at the 2026-06-29 close.
Counted per filing, not per execution lot — a purchase filled in several tranches is one decision.
| Ticker | Type | Traded | Filed | Price | Value | 7d Stock | 30d Stock | 90d Stock |
|---|---|---|---|---|---|---|---|---|
| DRCT | SELL | 2025-11-13 | 2025-11-17 | $0.28 | $47K | -30.9% | -56.3% | -84.5% |
| DRCT | SELL · 10b5-1 | 2025-07-24 | 2025-07-28 | $0.53 | $17K | -26.9% | -20.4% | -39.0% |
| DRCT | SELL · 10b5-1 | 2025-07-21 | 2025-07-23 | $0.51 | $23K | +8.0% | -18.3% | -37.8% |
| DRCT | SELL · 10b5-1 | 2025-07-16 | 2025-07-18 | $0.52 | $27K | -2.4% | -27.2% | -39.7% |
| DRCT | SELL · 10b5-1 | 2025-07-14 | 2025-07-16 | $0.55 | $16K | +3.2% | -22.6% | -30.2% |
| DRCT | SELL · 10b5-1 | 2025-03-25 | 2025-03-27 | $0.78 | $31K | -39.9% | -23.7% | -35.7% |
| DRCT | SELL · 10b5-1 | 2025-03-20 | 2025-03-24 | $0.77 | $25K | -22.4% | -26.6% | -30.4% |
| DRCT | SELL · 10b5-1 | 2025-03-17 | 2025-03-19 | $0.77 | $19K | -20.9% | -27.2% | -35.1% |
| DRCT | SELL · 10b5-1 | 2025-03-12 | 2025-03-17 | $0.80 | $28K | +60.4% | -34.7% | -35.9% |
| DRCT | SELL | 2024-11-15 | 2024-11-19 | $1.80 | $563 | -17.6% | -58.7% | -19.7% |
| DRCT | SELL | 2023-12-11 | 2023-12-13 | $10.81 | $2.6M | +54.2% | +42.3% | +159.8% |
| DRCT | SELL | 2022-08-26 | 2022-08-30 | $3.13 | $188K | +8.5% | -30.8% | -21.4% |
| XRAY | SELL | 2009-08-19 | 2009-08-20 | $32.50 | $494K | -6.7% | -1.1% | -1.1% |
| XRAY | SELL | 2009-05-21 | 2009-05-21 | $29.14 | $302K | -6.7% | -1.1% | -1.1% |
Grouped by shared companies and similar filing behaviour. This is a similarity measure, not a ranking or a performance signal.