W. Keith Smith, President, 10% Owner at Direct Digital Holdings, Inc. (DRCT), sold 34,558 shares at $0.83 ($28K) on 2025-03-12, disclosed to the SEC on 2025-03-17.
Scheduled sale ($28k) by President, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $0.83 | 14,881 | $12K | 44.7% |
| 2 | $0.81 | 3,803 | $3K | 11.1% |
| 3 | $0.77 | 15,874 | $12K | 44.2% |
| Total | $0.80 avg | 34,558 | $28K | 100% |
| Filing → |
| DRCT | SELL | 2025-07-23 | $23K | — | Filing → |
| DRCT | SELL | 2025-07-18 | $27K | — | Filing → |
| DRCT | SELL | 2025-07-16 | $16K | — | Filing → |