W. Keith Smith, President, 10% Owner at Direct Digital Holdings, Inc. (DRCT), sold 51,132 shares at $0.53 ($27K) on 2025-07-16, disclosed to the SEC on 2025-07-18.
Scheduled sale ($27k) by President, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $0.53 | 11,694 | $6K | 23.4% |
| 2 | $0.52 | 19,950 | $10K | 39.1% |
| 3 | $0.51 | 19,488 | $10K | 37.5% |
| Total | $0.52 avg | 51,132 | $27K | 100% |
| Filing → |
| DRCT | SELL | 2025-07-23 | $23K | — | Filing → |
| DRCT | SELL | 2025-07-16 | $16K | — | Filing → |
| DRCT | SELL | 2025-03-27 | $31K | — | Filing → |