W. Keith Smith, President, 10% Owner at Direct Digital Holdings, Inc. (DRCT), sold 44,242 shares at $0.51 ($23K) on 2025-07-23, disclosed to the SEC on 2025-07-23.
Scheduled sale ($23k) by President, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $0.52 | 16,987 | $9K | 38.9% |
| 2 | $0.51 | 15,321 | $8K | 34.4% |
| 3 | $0.51 | 11,934 | $6K | 26.8% |
| Total | $0.51 avg | 44,242 | $23K | 100% |
| Filing → |
| DRCT | SELL | 2025-07-18 | $27K | — | Filing → |
| DRCT | SELL | 2025-07-16 | $16K | — | Filing → |
| DRCT | SELL | 2025-03-27 | $31K | — | Filing → |