W. Keith Smith, President, 10% Owner at Direct Digital Holdings, Inc. (DRCT), sold 28,576 shares at $0.54 ($16K) on 2025-07-15, disclosed to the SEC on 2025-07-16.
Scheduled sale ($16k) by President, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $0.55 | 20,476 | $11K | 72.0% |
| 2 | $0.54 | 8,100 | $4K | 28.0% |
| Total | $0.55 avg | 28,576 | $16K | 100% |
| Filing → |
| DRCT | SELL | 2025-07-23 | $23K | — | Filing → |
| DRCT | SELL | 2025-07-18 | $27K | — | Filing → |
| DRCT | SELL | 2025-03-27 | $31K | — | Filing → |