W. Keith Smith, President, 10% Owner at Direct Digital Holdings, Inc. (DRCT), sold 32,750 shares at $0.54 ($17K) on 2025-07-28, disclosed to the SEC on 2025-07-28.
Scheduled sale ($17k) by President, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $0.53 | 15,800 | $8K | 48.0% |
| 2 | $0.53 | 8,900 | $5K | 27.1% |
| 3 | $0.54 | 8,050 | $4K | 24.9% |
| Total | $0.53 avg | 32,750 | $17K | 100% |
| Filing → |
| DRCT | SELL | 2025-07-18 | $27K | — | Filing → |
| DRCT | SELL | 2025-07-16 | $16K | — | Filing → |
| DRCT | SELL | 2025-03-27 | $31K | — | Filing → |