Joshua Allen Franks is VP at e.l.f. Beauty, Inc. (ELF). They have made 19 open-market trades across 1 company since 2021, most recently 2026-10-12.
CIK 0001797370
Unrated. We grade insiders only on stock they chose to buy on the open market. Grants, option exercises and vesting say nothing about timing, so they don't count — which is why someone can file often and still have no grade. It isn't a bad sign: unrated buys beat every graded tier below A.
0 open-market purchases, against 19 sales. Too few scored purchases to measure a record yet.
| Ticker | Shares | Value |
|---|---|---|
| ELF | 126,931 | $14.4M |
Shares reported on the most recent Form 4, priced at the 2026-10-14 close.
Counted per filing, not per execution lot — a purchase filled in several tranches is one decision.
| Ticker | Type | Traded | Filed | Price | Value | 7d Stock | 30d Stock | 90d Stock |
|---|---|---|---|---|---|---|---|---|
| ELF | SELL · 10b5-1 | 2026-10-12 | 2026-10-14 | $110.01 | $920K | — | — | — |
| ELF | SELL · 10b5-1 | 2026-09-08 | 2026-09-09 | $110.00 | $22K | +0.7% | +12.4% | — |
| ELF | SELL · 10b5-1 | 2026-09-01 | 2026-09-03 | $110.00 | $606K | -12.2% | -2.6% | — |
| ELF | SELL · 10b5-1 | 2026-08-19 | 2026-08-21 | $100.00 | $572K | +4.8% | -4.6% | — |
| ELF | SELL | 2026-06-09 | 2026-06-11 | $51.53 | $181K | +4.9% | +22.1% | +62.6% |
| ELF | SELL | 2026-06-04 | 2026-06-05 | $51.94 | $356K | +25.9% | +48.4% | +117.0% |
| ELF | SELL | 2026-04-27 | 2026-04-28 | $63.66 | $1.5M | -2.4% | -7.8% | +34.8% |
| ELF | SELL · 10b5-1 | 2025-09-16 | 2025-09-18 | $145.00 | $1.1M | -9.5% | -13.0% | -46.1% |
| ELF | SELL · 10b5-1 | 2025-06-11 | 2025-06-12 | $125.00 | $1.6M | -1.3% | -16.6% | +5.8% |
| ELF | SELL | 2025-06-05 | 2025-06-09 | $117.61 | $352K | +2.2% | +0.3% | +17.7% |
| ELF | SELL | 2025-06-04 | 2025-06-05 | $115.56 | $2.7M | +5.1% | +2.5% | +9.0% |
| ELF | SELL | 2025-04-21 | 2025-04-22 | $53.36 | $5.5M | +15.3% | +40.3% | +89.2% |
| ELF | SELL · 10b5-1 | 2024-07-15 | 2024-07-17 | $201.91 | $977K | -3.3% | -10.8% | -38.4% |
| ELF | SELL · 10b5-1 | 2024-06-06 | 2024-06-10 | $184.21 | $2.8M | +12.9% | +9.3% | -37.5% |
| ELF | SELL | 2024-06-05 | 2024-06-07 | $184.96 | $5.0M | +20.1% | +16.6% | -22.1% |
| ELF | SELL · 10b5-1 | 2024-04-23 | 2024-04-25 | $172.50 | $2.2M | -7.4% | +9.3% | -1.3% |
| ELF | SELL · 10b5-1 | 2024-04-19 | 2024-04-23 | $164.11 | $2.8M | -9.8% | +4.1% | -4.5% |
| ELF | SELL | 2024-04-18 | 2024-04-19 | $166.40 | $9.8M | +2.2% | -0.9% | +10.2% |
| ELF | SELL · 10b5-1 | 2024-04-15 | 2024-04-17 | $165.16 | $240K | +4.8% | -3.4% | +15.3% |
| ELF | SELL · 10b5-1 | 2024-03-08 | 2024-03-12 | $206.10 | $1.9M | +0.3% | -18.4% | -11.0% |
| ELF | SELL · 10b5-1 | 2024-01-09 | 2024-01-10 | $152.71 | $2.2M | -1.1% | +10.5% | +7.8% |
| ELF | SELL · 10b5-1 | 2024-01-08 | 2024-01-09 | $152.54 | $31K | -0.5% | +10.9% | +7.1% |
| ELF | SELL · 10b5-1 | 2023-12-19 | 2023-12-21 | $152.50 | $312K | -5.3% | +6.1% | +38.4% |
| ELF | SELL · 10b5-1 | 2023-12-14 | 2023-12-15 | $142.50 | $292K | -0.3% | +12.6% | +37.6% |
| ELF | SELL · 10b5-1 | 2023-10-16 | 2023-10-18 | $102.59 | $359K | -3.7% | +5.4% | +53.1% |
Grouped by shared companies and similar filing behaviour. This is a similarity measure, not a ranking or a performance signal.