Joshua Allen Franks, SVP, Operations at e.l.f. Beauty, Inc. (ELF), sold 15,252 shares at $185.76 ($2.8M) on 2024-06-06, disclosed to the SEC on 2024-06-10.
Scheduled sale ($2.8M) by SVP, Operations under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $183.22 | 2,194 | $402K | 14.3% |
| 2 | $183.22 | 2,194 | $402K | 14.3% |
| 3 | $184.15 | 2,242 | $413K | 14.7% |
| 4 | $184.15 | 2,242 | $413K | 14.7% |
| 5 | $184.85 | 2,990 | $553K | 19.7% |
| 6 | $184.85 | 2,990 |
| $553K |
| 19.7% |
| 7 | $185.76 | 300 | $56K | 2.0% |
| 8 | $186.72 | 100 | $19K | 0.7% |
| Total | $184.21 avg | 15,252 | $2.8M | 100% |
| Filing → |
| ELF | SELL | 2026-08-21 | $572K | — | Filing → |
| ELF | SELL | 2026-06-11 | $181K | — | Filing → |
| ELF | SELL | 2026-06-05 | $356K | — | Filing → |