Joshua Allen Franks, SVP, Operations at e.l.f. Beauty, Inc. (ELF), sold 23,720 shares at $115.56 ($2.7M) on 2025-06-04, disclosed to the SEC on 2025-06-05.
Seasonal sale ($2.7M) by SVP, Operations — this insider has traded ELF in June in at least three consecutive prior years. Pattern-driven, low signal.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $115.56 | 11,860 | $1.4M | 50.0% |
| 2 | $115.56 | 11,860 | $1.4M | 50.0% |
| Total | $115.56 avg | 23,720 | $2.7M | 100% |
| Filing → |
| ELF | SELL | 2026-09-03 | $606K | — | Filing → |
| ELF | SELL | 2026-08-21 | $572K | — | Filing → |
| ELF | SELL | 2026-06-11 | $181K | — | Filing → |