Joshua Allen Franks, SVP, Operations at e.l.f. Beauty, Inc. (ELF), sold 196,733 shares at $53.36 ($5.5M) on 2025-04-21, disclosed to the SEC on 2025-04-22.
Open-market sale of $5.5M ELF by SVP, Operations. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Something here stands out, but not much.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $0.00 | 94,027 | $0 | 0.0% |
| 2 | $53.36 | 51,353 | $2.7M | 50.0% |
| 3 | $53.36 | 51,353 | $2.7M | 50.0% |
| Total | $27.86 avg | 196,733 | $5.5M | 100% |
| Filing → |
| ELF | SELL | 2026-09-03 | $606K | — | Filing → |
| ELF | SELL | 2026-08-21 | $572K | — | Filing → |
| ELF | SELL | 2026-06-11 | $181K | — | Filing → |