Joshua Allen Franks, SVP, Operations at e.l.f. Beauty, Inc. (ELF), sold 9,196 shares at $212.47 ($1.9M) on 2024-03-08, disclosed to the SEC on 2024-03-12.
Scheduled sale ($1.9M) by SVP, Operations under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $201.46 | 1,150 | $232K | 12.2% |
| 2 | $202.49 | 928 | $188K | 9.9% |
| 3 | $202.49 | 928 | $188K | 9.9% |
| 4 | $203.30 | 801 | $163K | 8.6% |
| 5 | $203.30 | 801 | $163K | 8.6% |
| 6 | $204.61 | 500 |
| $102K |
| 5.4% |
| 7 | $206.57 | 500 | $103K | 5.4% |
| 8 | $208.95 | 500 | $104K | 5.5% |
| 9 | $210.57 | 927 | $195K | 10.3% |
| 10 | $210.57 | 927 | $195K | 10.3% |
| 11 | $211.41 | 700 | $148K | 7.8% |
| 12 | $212.47 | 400 | $85K | 4.5% |
| 13 | $213.83 | 134 | $29K | 1.5% |
| Total | $206.10 avg | 9,196 | $1.9M | 100% |
| Filing → |
| ELF | SELL | 2026-08-21 | $572K | — | Filing → |
| ELF | SELL | 2026-06-11 | $181K | — | Filing → |
| ELF | SELL | 2026-06-05 | $356K | — | Filing → |