Frederic B. Luddy is Director at ServiceNow, Inc. (NOW). They have made 147 open-market trades across 1 company since 2012, most recently 2026-05-21.
CIK 0001259158
Unrated. We grade insiders only on stock they chose to buy on the open market. Grants, option exercises and vesting say nothing about timing, so they don't count — which is why someone can file often and still have no grade. It isn't a bad sign: unrated buys beat every graded tier below A.
0 open-market purchases, against 147 sales. Too few scored purchases to measure a record yet.
| Ticker | Shares | Value |
|---|---|---|
| NOW | 4,855 | $689K |
Shares reported on the most recent Form 4, priced at the 2026-05-26 close.
| Ticker | Type | Traded | Filed | Price | Value | 7d Stock | 30d Stock | 90d Stock |
|---|---|---|---|---|---|---|---|---|
| NOW | SELL · 10b5-1 | 2025-05-23 | 2025-05-27 | $1000.00 | $428K | +0.3% | -1.6% | -14.4% |
| NOW | SELL · 10b5-1 | 2024-05-24 | 2024-05-28 | $741.92 | $887K | -3.2% | +7.2% | +14.7% |
| NOW | SELL · 10b5-1 | 2023-06-02 | 2023-06-05 | $546.00 | $360K | +3.2% | +1.7% | +7.3% |
| NOW | SELL | 2022-12-06 | 2022-12-08 | $386.88 | $4.9M | -1.9% | -3.9% | +13.4% |
| NOW | SELL | 2022-11-02 | 2022-11-03 | $404.84 | $4.8M | +8.0% | +1.0% | +22.0% |
| NOW | SELL | 2022-10-10 | 2022-10-12 | $385.36 | $4.7M | +5.4% | +17.9% | +9.5% |
| NOW | SELL | 2022-09-01 | 2022-09-06 | $423.91 | $5.3M | -1.2% | -2.9% | -9.0% |
| NOW | SELL | 2022-08-03 | 2022-08-05 | $465.81 | $5.8M | -1.3% | -13.1% | -22.1% |
| NOW | SELL | 2022-07-07 | 2022-07-11 | $497.04 | $6.5M | -0.2% | +11.9% | -17.2% |
| NOW | SELL | 2022-06-09 | 2022-06-13 | $499.09 | $5.9M | +14.1% | -4.3% | +7.8% |
| NOW | SELL | 2022-06-08 | 2022-06-09 | $501.92 | $710K | -5.0% | +1.6% | -8.0% |
| NOW | SELL · 10b5-1 | 2022-05-04 | 2022-05-06 | $493.73 | $113K | -6.9% | +11.2% | +11.3% |
| NOW | SELL | 2022-05-04 | 2022-05-06 | $479.21 | $5.7M | -6.9% | +11.2% | +11.3% |
| NOW | SELL | 2022-04-05 | 2022-04-06 | $556.68 | $7.2M | -2.1% | -13.1% | -5.7% |
| NOW | SELL | 2022-03-02 | 2022-03-04 | $587.89 | $253K | -1.1% | +3.9% | -8.8% |
| NOW | SELL | 2022-03-02 | 2022-03-04 | $580.24 | $7.0M | -1.1% | +3.9% | -8.8% |
| NOW | SELL | 2022-02-08 | 2022-02-10 | $582.08 | $7.1M | -13.1% | -18.0% | -30.3% |
| NOW | SELL | 2022-01-12 | 2022-01-13 | $577.51 | $15.9M | -7.1% | +11.2% | +0.9% |
| NOW | SELL | 2021-12-07 | 2021-12-08 | $657.97 | $1.5M | -9.1% | -15.0% | -22.2% |
| NOW | SELL | 2021-12-07 | 2021-12-08 | $655.23 | $19.5M | -9.1% | -15.0% | -22.2% |
| NOW | SELL | 2021-11-08 | 2021-11-10 | $692.43 | $22.5M | -3.4% | -4.8% | -13.0% |
| NOW | SELL | 2021-10-06 | 2021-10-08 | $628.25 | $20.7M | +10.2% | +12.0% | -7.1% |
| NOW | SELL | 2021-09-07 | 2021-09-09 | $666.07 | $20.8M | +0.2% | -5.7% | +1.9% |
| NOW | SELL | 2021-08-09 | 2021-08-10 | $588.56 | $19.4M | +3.8% | +12.4% | +19.7% |
| NOW | SELL | 2021-07-30 | 2021-08-02 | $591.50 | $959K | -0.6% | +11.3% | +16.6% |
Grouped by shared companies and similar filing behaviour. This is a similarity measure, not a ranking or a performance signal.