Frederic B. Luddy, Director at ServiceNow, Inc. (NOW), sold 12,105 shares at $378.49 ($4.7M) on 2022-10-10, disclosed to the SEC on 2022-10-12.
Seasonal sale ($4.7M) by Director — this insider has traded NOW in October in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $378.39 | 35 | $13K | 0.3% |
| 2 | $378.49 | 399 | $151K | 3.2% |
| 3 | $378.49 | 399 | $151K | 3.2% |
| 4 | $379.64 | 36 | $14K | 0.3% |
| 5 | $379.95 | 340 | $129K | 2.8% |
| 6 | $381.43 | 530 |
| $202K |
| 4.3% |
| 7 | $381.43 | 530 | $202K | 4.3% |
| 8 | $382.01 | 100 | $38K | 0.8% |
| 9 | $382.39 | 1,285 | $491K | 10.5% |
| 10 | $382.39 | 1,285 | $491K | 10.5% |
| 11 | $383.22 | 219 | $84K | 1.8% |
| 12 | $383.22 | 219 | $84K | 1.8% |
| 13 | $383.33 | 1,303 | $499K | 10.7% |
| 14 | $383.33 | 1,303 | $499K | 10.7% |
| 15 | $383.89 | 41 | $16K | 0.3% |
| 16 | $384.09 | 268 | $103K | 2.2% |
| 17 | $384.09 | 268 | $103K | 2.2% |
| 18 | $385.17 | 210 | $81K | 1.7% |
| 19 | $385.17 | 210 | $81K | 1.7% |
| 20 | $385.45 | 12 | $5K | 0.1% |
| 21 | $386.12 | 1 | $386 | 0.0% |
| 22 | $387.22 | 89 | $34K | 0.7% |
| 23 | $389.41 | 100 | $39K | 0.8% |
| 24 | $390.92 | 338 | $132K | 2.8% |
| 25 | $390.92 | 338 | $132K | 2.8% |
| 26 | $392.24 | 77 | $30K | 0.6% |
| 27 | $392.38 | 377 | $148K | 3.2% |
| 28 | $392.38 | 377 | $148K | 3.2% |
| 29 | $393.24 | 101 | $40K | 0.9% |
| 30 | $394.73 | 75 | $30K | 0.6% |
| 31 | $395.13 | 228 | $90K | 1.9% |
| 32 | $395.13 | 228 | $90K | 1.9% |
| 33 | $396.37 | 131 | $52K | 1.1% |
| 34 | $396.37 | 131 | $52K | 1.1% |
| 35 | $400.42 | 217 | $87K | 1.9% |
| 36 | $400.42 | 217 | $87K | 1.9% |
| 37 | $401.39 | 5 | $2K | 0.0% |
| 38 | $401.55 | 83 | $33K | 0.7% |
| Total | $385.36 avg | 12,105 | $4.7M | 100% |
| Filing → |
| NOW | SELL | 2023-06-05 | $360K | — | Filing → |
| NOW | SELL | 2022-12-08 | $4.9M | — | Filing → |
| NOW | SELL | 2022-11-03 | $4.8M | — | Filing → |