John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 14,652 shares at $187.37 ($2.8M) on 2018-01-02, disclosed to the SEC on 2018-01-03.
Seasonal sale ($2.8M) by Chief Sales Officer — this insider has traded SAM in January in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $187.37 | 4,264 | $799K | 29.0% |
| 2 | $187.37 | 4,264 | $799K | 29.0% |
| 3 | $188.14 | 265 | $50K | 1.8% |
| 4 | $189.21 | 2,271 | $430K | 15.6% |
| 5 | $189.21 | 2,271 | $430K | 15.6% |
| 6 | $190.00 | 1,317 |
| $250K |
| 9.1% |
| Total | $188.19 avg | 14,652 | $2.8M | 100% |
| Filing → |
| SAM | SELL | 2023-03-02 | $414K | — | Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |