John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 3,524 shares at $353.00 ($1.2M) on 2023-07-28, disclosed to the SEC on 2023-07-31.
Open-market sale of $1.2M SAM by Chief Sales Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |
| SAM | SELL | 2022-03-02 | $354K | — | Filing → |