John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 7,500 shares at $409.48 ($3.1M) on 2022-10-25, disclosed to the SEC on 2022-10-26.
Open-market sale of $3.1M SAM by Chief Sales Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $409.48 | 400 | $164K | 5.3% |
| 2 | $410.75 | 700 | $288K | 9.3% |
| 3 | $411.97 | 917 | $378K | 12.2% |
| 4 | $411.97 | 917 | $378K | 12.2% |
| 5 | $413.12 | 1,100 | $454K | 14.7% |
| 6 | $414.20 | 1,583 |
| $656K |
| 21.2% |
| 7 | $414.20 | 1,583 | $656K | 21.2% |
| 8 | $414.81 | 300 | $124K | 4.0% |
| Total | $412.95 avg | 7,500 | $3.1M | 100% |
| Filing → |
| SAM | SELL | 2023-03-02 | $414K | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |
| SAM | SELL | 2022-03-02 | $354K | — | Filing → |