John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 1,991 shares at $387.09 ($772K) on 2022-04-01, disclosed to the SEC on 2022-04-04.
Open-market sale of $772k SAM by Chief Sales Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $386.04 | 234 | $90K | 11.7% |
| 2 | $386.04 | 234 | $90K | 11.7% |
| 3 | $387.09 | 274 | $106K | 13.7% |
| 4 | $387.09 | 274 | $106K | 13.7% |
| 5 | $389.04 | 296 | $115K | 14.9% |
| 6 | $389.04 | 296 |
| $115K |
| 14.9% |
| 7 | $389.76 | 179 | $70K | 9.0% |
| 8 | $389.76 | 179 | $70K | 9.0% |
| 9 | $390.54 | 25 | $10K | 1.3% |
| Total | $387.95 avg | 1,991 | $772K | 100% |
| Filing → |
| SAM | SELL | 2023-03-02 | $414K | — | Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-03-02 | $354K | — | Filing → |