John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 1,292 shares at $320.14 ($414K) on 2023-03-01, disclosed to the SEC on 2023-03-02.
Seasonal sale ($414k) by Chief Sales Officer — this insider has traded SAM in March in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $320.14 | 646 | $207K | 50.0% |
| 2 | $320.14 | 646 | $207K | 50.0% |
| Total | $320.14 avg | 1,292 | $414K | 100% |
| Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |
| SAM | SELL | 2022-03-02 | $354K | — | Filing → |