John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 168 shares at $168.15 ($29K) on 2017-01-03, disclosed to the SEC on 2017-01-04.
Scheduled sale ($29k) by Chief Sales Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $168.15 | 43 | $7K | 25.4% |
| 2 | $169.22 | 19 | $3K | 11.3% |
| 3 | $170.32 | 89 | $15K | 53.2% |
| 4 | $171.04 | 17 | $3K | 10.2% |
| Total | $169.71 avg | 168 | $29K | 100% |
| Filing → |
| SAM | SELL | 2023-03-02 | $414K | — | Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |