John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 531 shares at $991.14 ($526K) on 2021-01-04, disclosed to the SEC on 2021-01-04.
Seasonal sale ($526k) by Chief Sales Officer — this insider has traded SAM in January in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $991.14 | 262 | $260K | 49.3% |
| 2 | $991.14 | 262 | $260K | 49.3% |
| 3 | $994.29 | 7 | $7K | 1.3% |
| Total | $991.18 avg | 531 | $526K | 100% |
| Filing → |
| SAM | SELL | 2023-03-02 | $414K | — | Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |