John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 10,600 shares at $515.40 ($5.4M) on 2022-01-03, disclosed to the SEC on 2022-01-04.
Seasonal sale ($5.4M) by Chief Sales Officer — this insider has traded SAM in January in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $493.96 | 200 | $99K | 1.8% |
| 2 | $495.18 | 400 | $198K | 3.6% |
| 3 | $496.88 | 100 | $50K | 0.9% |
| 4 | $501.15 | 100 | $50K | 0.9% |
| 5 | $502.64 | 100 | $50K | 0.9% |
| 6 | $504.06 | 205 |
| $103K |
| 1.9% |
| 7 | $504.06 | 205 | $103K | 1.9% |
| 8 | $508.15 | 100 | $51K | 0.9% |
| 9 | $510.85 | 200 | $102K | 1.9% |
| 10 | $511.59 | 200 | $102K | 1.9% |
| 11 | $514.37 | 1,041 | $535K | 9.8% |
| 12 | $514.37 | 1,041 | $535K | 9.8% |
| 13 | $515.40 | 953 | $491K | 9.0% |
| 14 | $515.40 | 953 | $491K | 9.0% |
| 15 | $516.32 | 913 | $471K | 8.7% |
| 16 | $516.32 | 913 | $471K | 8.7% |
| 17 | $517.26 | 595 | $308K | 5.6% |
| 18 | $517.26 | 595 | $308K | 5.6% |
| 19 | $518.57 | 500 | $259K | 4.8% |
| 20 | $518.57 | 500 | $259K | 4.8% |
| 21 | $519.61 | 393 | $204K | 3.7% |
| 22 | $519.61 | 393 | $204K | 3.7% |
| Total | $513.91 avg | 10,600 | $5.4M | 100% |
| Filing → |
| SAM | SELL | 2023-03-02 | $414K | — | Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |