John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 21,611 shares at $991.14 ($20.6M) on 2021-01-04, disclosed to the SEC on 2021-01-05.
Seasonal sale ($20.6M) by Chief Sales Officer — this insider has traded SAM in January in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $935.68 | 94 | $88K | 0.4% |
| 2 | $935.68 | 94 | $88K | 0.4% |
| 3 | $936.97 | 6 | $6K | 0.0% |
| 4 | $938.56 | 753 | $707K | 3.4% |
| 5 | $938.56 | 753 | $707K | 3.4% |
| 6 | $939.18 | 1,039 |
| $976K |
| 4.7% |
| 7 | $939.18 | 1,039 | $976K | 4.7% |
| 8 | $940.47 | 1,180 | $1.1M | 5.4% |
| 9 | $940.47 | 1,180 | $1.1M | 5.4% |
| 10 | $941.42 | 1,229 | $1.2M | 5.6% |
| 11 | $941.42 | 1,229 | $1.2M | 5.6% |
| 12 | $942.53 | 500 | $471K | 2.3% |
| 13 | $943.52 | 800 | $755K | 3.7% |
| 14 | $944.42 | 200 | $189K | 0.9% |
| 15 | $945.87 | 161 | $152K | 0.7% |
| 16 | $945.87 | 161 | $152K | 0.7% |
| 17 | $947.29 | 429 | $406K | 2.0% |
| 18 | $947.29 | 429 | $406K | 2.0% |
| 19 | $948.53 | 271 | $257K | 1.2% |
| 20 | $948.53 | 271 | $257K | 1.2% |
| 21 | $949.04 | 297 | $282K | 1.4% |
| 22 | $949.04 | 297 | $282K | 1.4% |
| 23 | $950.53 | 408 | $388K | 1.9% |
| 24 | $950.53 | 408 | $388K | 1.9% |
| 25 | $952.65 | 548 | $522K | 2.5% |
| 26 | $952.65 | 548 | $522K | 2.5% |
| 27 | $953.67 | 432 | $412K | 2.0% |
| 28 | $953.67 | 432 | $412K | 2.0% |
| 29 | $954.78 | 320 | $306K | 1.5% |
| 30 | $954.78 | 320 | $306K | 1.5% |
| 31 | $956.67 | 107 | $102K | 0.5% |
| 32 | $956.67 | 107 | $102K | 0.5% |
| 33 | $958.74 | 98 | $94K | 0.5% |
| 34 | $958.74 | 98 | $94K | 0.5% |
| 35 | $960.00 | 45 | $43K | 0.2% |
| 36 | $961.69 | 168 | $162K | 0.8% |
| 37 | $961.69 | 168 | $162K | 0.8% |
| 38 | $962.22 | 108 | $104K | 0.5% |
| 39 | $962.22 | 108 | $104K | 0.5% |
| 40 | $963.70 | 325 | $313K | 1.5% |
| 41 | $963.70 | 325 | $313K | 1.5% |
| 42 | $964.35 | 583 | $562K | 2.7% |
| 43 | $964.35 | 583 | $562K | 2.7% |
| 44 | $965.44 | 397 | $383K | 1.9% |
| 45 | $965.44 | 397 | $383K | 1.9% |
| 46 | $967.60 | 150 | $145K | 0.7% |
| 47 | $991.14 | 1,008 | $999K | 4.9% |
| 48 | $991.14 | 1,008 | $999K | 4.9% |
| Total | $951.95 avg | 21,611 | $20.6M | 100% |
| Filing → |
| SAM | SELL | 2023-03-02 | $414K | — | Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |