John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 15,696 shares at $367.30 ($5.8M) on 2020-01-02, disclosed to the SEC on 2020-01-02.
Seasonal sale ($5.8M) by Chief Sales Officer — this insider has traded SAM in January in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $367.30 | 3,215 | $1.2M | 20.4% |
| 2 | $367.30 | 3,215 | $1.2M | 20.4% |
| 3 | $367.97 | 710 | $261K | 4.5% |
| 4 | $367.97 | 710 | $261K | 4.5% |
| 5 | $369.31 | 800 | $295K | 5.1% |
| 6 | $370.74 | 1,240 |
| $460K |
| 7.9% |
| 7 | $370.74 | 1,240 | $460K | 7.9% |
| 8 | $372.12 | 2,058 | $766K | 13.2% |
| 9 | $372.12 | 2,058 | $766K | 13.2% |
| 10 | $373.12 | 163 | $61K | 1.0% |
| 11 | $373.12 | 163 | $61K | 1.0% |
| 12 | $377.85 | 124 | $47K | 0.8% |
| Total | $369.47 avg | 15,696 | $5.8M | 100% |
| Filing → |
| SAM | SELL | 2023-03-02 | $414K | — | Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |