John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 12,372 shares at $284.26 ($3.6M) on 2019-03-27, disclosed to the SEC on 2019-03-27.
Open-market sale of $3.6M SAM by Chief Sales Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $284.26 | 2,400 | $682K | 19.2% |
| 2 | $285.01 | 28 | $8K | 0.2% |
| 3 | $286.87 | 1,324 | $380K | 10.7% |
| 4 | $286.87 | 1,324 | $380K | 10.7% |
| 5 | $288.06 | 2,531 | $729K | 20.5% |
| 6 | $288.06 | 2,531 |
| $729K |
| 20.5% |
| 7 | $289.17 | 517 | $150K | 4.2% |
| 8 | $289.17 | 517 | $150K | 4.2% |
| 9 | $290.86 | 1,200 | $349K | 9.8% |
| Total | $287.43 avg | 12,372 | $3.6M | 100% |
| Filing → |
| SAM | SELL | 2023-03-02 | $414K | — | Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |