John C. Geist, Chief Sales Officer at BOSTON BEER CO INC (SAM), sold 3,632 shares at $970.29 ($3.5M) on 2021-01-04, disclosed to the SEC on 2021-01-05.
Seasonal sale ($3.5M) by Chief Sales Officer — this insider has traded SAM in January in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $968.68 | 472 | $457K | 13.0% |
| 2 | $968.68 | 472 | $457K | 13.0% |
| 3 | $969.38 | 387 | $375K | 10.6% |
| 4 | $969.38 | 387 | $375K | 10.6% |
| 5 | $970.29 | 172 | $167K | 4.7% |
| 6 | $970.29 | 172 |
| $167K |
| 4.7% |
| 7 | $971.71 | 125 | $121K | 3.4% |
| 8 | $971.71 | 125 | $121K | 3.4% |
| 9 | $972.96 | 313 | $305K | 8.6% |
| 10 | $972.96 | 313 | $305K | 8.6% |
| 11 | $973.86 | 7 | $7K | 0.2% |
| 12 | $974.90 | 205 | $200K | 5.7% |
| 13 | $974.90 | 205 | $200K | 5.7% |
| 14 | $976.32 | 82 | $80K | 2.3% |
| 15 | $976.32 | 82 | $80K | 2.3% |
| 16 | $977.88 | 13 | $13K | 0.4% |
| 17 | $984.11 | 100 | $98K | 2.8% |
| Total | $971.44 avg | 3,632 | $3.5M | 100% |
| Filing → |
| SAM | SELL | 2023-03-02 | $414K | — | Filing → |
| SAM | SELL | 2022-10-26 | $3.1M | — | Filing → |
| SAM | SELL | 2022-04-04 | $772K | — | Filing → |