Martin F. Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 35,000 shares at $35.25 ($1.2M) on 2024-11-11, disclosed to the SEC on 2024-11-12.
Scheduled sale ($1.2M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.83 | 5,000 | $179K | 14.4% |
| 2 | $35.84 | 5,000 | $179K | 14.4% |
| 3 | $35.84 | 5,000 | $179K | 14.4% |
| 4 | $35.85 | 5,000 | $179K | 14.4% |
| 5 | $35.25 | 5,000 | $176K | 14.1% |
| 6 | $35.28 | 5,000 |
| $176K |
| 14.2% |
| 7 | $35.35 | 5,000 | $177K | 14.2% |
| Total | $35.61 avg | 35,000 | $1.2M | 100% |
| Filing → |
| COCO | SELL | 2024-12-13 | $1.5M | — | Filing → |
| COCO | SELL | 2024-12-11 | $543K | — | Filing → |
| COCO | SELL | 2024-12-09 | $1.3M | — | Filing → |