Martin F. Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 15,000 shares at $35.93 ($543K) on 2024-12-09, disclosed to the SEC on 2024-12-11.
Scheduled sale ($543k) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.93 | 5,000 | $180K | 33.1% |
| 2 | $36.29 | 5,000 | $181K | 33.4% |
| 3 | $36.32 | 5,000 | $182K | 33.5% |
| Total | $36.18 avg | 15,000 | $543K | 100% |
| Filing → |
| COCO | SELL | 2024-12-13 | $1.5M | — | Filing → |
| COCO | SELL | 2024-12-09 | $1.3M | — | Filing → |
| COCO | SELL | 2024-12-05 | $1.1M | — | Filing → |