Martin F. Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 30,000 shares at $35.31 ($1.1M) on 2024-12-03, disclosed to the SEC on 2024-12-05.
Scheduled sale ($1.1M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.29 | 5,000 | $176K | 16.5% |
| 2 | $35.30 | 5,000 | $177K | 16.5% |
| 3 | $35.31 | 5,000 | $177K | 16.5% |
| 4 | $35.32 | 5,000 | $177K | 16.5% |
| 5 | $36.24 | 5,000 | $181K | 17.0% |
| 6 | $36.25 | 5,000 |
| $181K |
| 17.0% |
| Total | $35.62 avg | 30,000 | $1.1M | 100% |
| Filing → |
| COCO | SELL | 2024-12-13 | $1.5M | — | Filing → |
| COCO | SELL | 2024-12-11 | $543K | — | Filing → |
| COCO | SELL | 2024-12-09 | $1.3M | — | Filing → |