Martin F. Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 41,756 shares at $36.37 ($1.5M) on 2024-12-17, disclosed to the SEC on 2024-12-19.
Scheduled sale ($1.5M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $36.37 | 5,000 | $182K | 12.1% |
| 2 | $36.38 | 5,000 | $182K | 12.1% |
| 3 | $36.39 | 5,000 | $182K | 12.1% |
| 4 | $35.57 | 2,894 | $103K | 6.9% |
| 5 | $35.57 | 2,894 | $103K | 6.9% |
| 6 | $35.58 | 2,996 |
| $107K |
| 7.1% |
| 7 | $35.58 | 2,996 | $107K | 7.1% |
| 8 | $35.59 | 3,094 | $110K | 7.4% |
| 9 | $35.59 | 3,094 | $110K | 7.4% |
| 10 | $35.63 | 4,394 | $157K | 10.5% |
| 11 | $35.63 | 4,394 | $157K | 10.5% |
| Total | $35.88 avg | 41,756 | $1.5M | 100% |
| Filing → |
| COCO | SELL | 2024-12-11 | $543K | — | Filing → |
| COCO | SELL | 2024-12-09 | $1.3M | — | Filing → |
| COCO | SELL | 2024-12-05 | $1.1M | — | Filing → |