Martin F. Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 40,000 shares at $36.53 ($1.5M) on 2024-12-11, disclosed to the SEC on 2024-12-13.
Scheduled sale ($1.5M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $36.51 | 5,000 | $183K | 12.4% |
| 2 | $36.52 | 5,000 | $183K | 12.4% |
| 3 | $36.52 | 5,000 | $183K | 12.4% |
| 4 | $36.53 | 5,000 | $183K | 12.4% |
| 5 | $37.29 | 5,000 | $186K | 12.6% |
| 6 | $37.30 | 5,000 |
| $187K |
| 12.6% |
| 7 | $37.31 | 5,000 | $187K | 12.6% |
| 8 | $37.32 | 5,000 | $187K | 12.6% |
| Total | $36.91 avg | 40,000 | $1.5M | 100% |
| Filing → |
| COCO | SELL | 2024-12-11 | $543K | — | Filing → |
| COCO | SELL | 2024-12-09 | $1.3M | — | Filing → |
| COCO | SELL | 2024-12-05 | $1.1M | — | Filing → |