Martin F. Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 35,000 shares at $36.86 ($1.3M) on 2024-12-16, disclosed to the SEC on 2024-12-17.
Scheduled sale ($1.3M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $36.34 | 5,000 | $182K | 14.2% |
| 2 | $36.34 | 5,000 | $182K | 14.2% |
| 3 | $36.35 | 5,000 | $182K | 14.2% |
| 4 | $36.36 | 5,000 | $182K | 14.2% |
| 5 | $36.85 | 5,000 | $184K | 14.4% |
| 6 | $36.86 | 5,000 |
| $184K |
| 14.4% |
| 7 | $36.87 | 5,000 | $184K | 14.4% |
| Total | $36.57 avg | 35,000 | $1.3M | 100% |
| Filing → |
| COCO | SELL | 2024-12-11 | $543K | — | Filing → |
| COCO | SELL | 2024-12-09 | $1.3M | — | Filing → |
| COCO | SELL | 2024-12-05 | $1.1M | — | Filing → |