William B. Cyr, Chief Executive Officer at Freshpet, Inc. (FRPT), sold 46,818 shares at $48.51 ($2.3M) on 2026-05-13, disclosed to the SEC on 2026-05-15.
Scheduled sale ($2.3M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $48.51 | 31,178 | $1.5M | 66.0% |
| 2 | $49.26 | 7,433 | $366K | 16.0% |
| 3 | $50.32 | 3,691 | $186K | 8.1% |
| 4 | $50.63 | 1,804 | $91K | 4.0% |
| 5 | $50.63 | 923 | $47K | 2.0% |
| 6 | $50.63 | 1,594 |
| $81K |
| 3.5% |
| 7 | $51.07 | 195 | $10K | 0.4% |
| Total | $48.98 avg | 46,818 | $2.3M | 100% |
| Filing → |
| FRPT | SELL | 2026-08-21 | $3.3M | — | Filing → |
| FRPT | SELL | 2026-08-19 | $3.2M | — | Filing → |
| FRPT | SELL | 2026-08-18 | $3.2M | — | Filing → |