William B. Cyr, Chief Executive Officer at Freshpet, Inc. (FRPT), sold 39,664 shares at $74.67 ($3.0M) on 2026-08-26, disclosed to the SEC on 2026-08-28.
Scheduled sale ($3.0M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $74.67 | 37,007 | $2.8M | 93.2% |
| 2 | $75.40 | 568 | $43K | 1.4% |
| 3 | $75.40 | 979 | $74K | 2.5% |
| 4 | $75.40 | 1,110 | $84K | 2.8% |
| Total | $74.72 avg | 39,664 | $3.0M | 100% |
| Filing → |
| FRPT | SELL | 2026-08-19 | $3.2M | — | Filing → |
| FRPT | SELL | 2026-08-18 | $3.2M | — | Filing → |
| FRPT | SELL | 2026-05-27 | $2.4M | — | Filing → |