William B. Cyr, Chief Executive Officer at Freshpet, Inc. (FRPT), sold 44,078 shares at $74.80 ($3.3M) on 2026-08-19, disclosed to the SEC on 2026-08-21.
Scheduled sale ($3.3M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $73.58 | 652 | $48K | 1.5% |
| 2 | $73.58 | 1,125 | $83K | 2.5% |
| 3 | $73.58 | 1,273 | $94K | 2.8% |
| 4 | $74.80 | 41,028 | $3.1M | 93.2% |
| Total | $74.72 avg | 44,078 | $3.3M | 100% |
| Filing → |
| FRPT | SELL | 2026-08-19 | $3.2M | — | Filing → |
| FRPT | SELL | 2026-08-18 | $3.2M | — | Filing → |
| FRPT | SELL | 2026-05-27 | $2.4M | — | Filing → |