William B. Cyr, Chief Executive Officer at Freshpet, Inc. (FRPT), sold 87,905 shares at $73.87 ($6.6M) on 2026-08-21, disclosed to the SEC on 2026-08-25.
Scheduled sale ($6.6M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $73.87 | 40,957 | $3.0M | 46.0% |
| 2 | $74.34 | 639 | $48K | 0.7% |
| 3 | $74.34 | 1,102 | $82K | 1.2% |
| 4 | $74.34 | 1,247 | $93K | 1.4% |
| 5 | $74.03 | 567 | $42K | 0.6% |
| 6 | $74.03 | 640 |
| $47K |
| 0.7% |
| 7 | $74.03 | 1,105 | $82K | 1.2% |
| 8 | $74.03 | 1,250 | $93K | 1.4% |
| 9 | $76.01 | 40,398 | $3.1M | 46.7% |
| Total | $74.88 avg | 87,905 | $6.6M | 100% |
| Filing → |
| FRPT | SELL | 2026-08-19 | $3.2M | — | Filing → |
| FRPT | SELL | 2026-08-18 | $3.2M | — | Filing → |
| FRPT | SELL | 2026-05-27 | $2.4M | — | Filing → |