William B. Cyr, Chief Executive Officer at Freshpet, Inc. (FRPT), sold 44,069 shares at $72.91 ($3.2M) on 2026-08-14, disclosed to the SEC on 2026-08-18.
Scheduled sale ($3.2M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $72.82 | 651 | $47K | 1.5% |
| 2 | $72.82 | 1,124 | $82K | 2.5% |
| 3 | $72.82 | 1,271 | $93K | 2.9% |
| 4 | $72.91 | 41,023 | $3.0M | 93.1% |
| Total | $72.90 avg | 44,069 | $3.2M | 100% |
| Filing → |
| FRPT | SELL | 2026-08-21 | $3.3M | — | Filing → |
| FRPT | SELL | 2026-08-19 | $3.2M | — | Filing → |
| FRPT | SELL | 2026-05-27 | $2.4M | — | Filing → |